Blog
How sites get generated, what the model gets right and wrong, and what running this has taught us.
· 7 min read
Counting visitors without a cookie banner
Counted on the server: no analytics script in the page, no tracking cookie, no consent banner. What it can tell you, what it cannot, and the four exclusions.
Read it →
· 7 min read
When you should not use a generated site
A shopfront with a thousand SKUs, anything regulated, anything where the copy is the product. What to use instead.
· 7 min read
What a bakery website actually needs
Somebody on the pavement with a phone is asking three things: are you open, what have you got today, where exactly are you. Why the first screen decides, why hours are text, and the two habits — the PDF menu and the carousel — that hide the answers.
· 7 min read
How to describe the site you want
A thin brief does not produce a thin site — it produces a confident site about a business you did not describe. What an 88-character brief invented, what a fuller one bought back, and the three questions a brief actually has to answer.